News

Authentic Heritage brand Starter Black Label goes into JD sports with snapbacks and apparel offering

1st May 2013

Authentic Heritage brand Starter Black Label goes into JD sports with snapbacks and apparel offering

Starter, the premium American athletic brand established in 1971, has pioneered the fusion of sports clothing with popular culture. Sports fashion retailer JD will be stocking a variety of Starter Black Label snapbacks and apparel set to drop across May and June 2013.

 

Known as the trusted athletic brand with over 35 years of heritage, Starter’s brand equity has been built over the past three decades through its association with professional, collegiate and Olympic sports as well top athletic endorsers. Starter stands for vintage, authenticity and sports performance with a huge underground street appeal across Europe.

Styles available at JD include the “Denim Roots” snapback, 100% premium denim style with embossed leather Starter branded tab, a nod to classic denim trends and styling. Also available will be the brand new ‘Label Cap’ which references Starter’s authentic sports heritage and a selection of 2 tone logo tees designed for co-ordinated styling with matching snapback and t-shirt colour ways.