Dolland & Aitchinson, Lion Yard rebrands as Boots Opticians

1st October 2010

Dolland & Aitchinson at Lion Yard will be unveiling a brand new look on Friday 1st October when they officially re-open as Boots Opticians.

Doris Shipp, who is one of their oldest and most loyal customers, will be their VIP for the day.  Doris has been a patient at the practice since 1977 and will be officially cutting the ribbon in a special ceremony commencing at 10.30am as well as being spoiled by the staff.
Throughout the day the practice will also be giving away various gifts and goodies to visitors as well as the chance to be entered into their prize draw.  Everyone purchasing glasses between Monday 27th September and Saturday 2nd October will have the chance to win their glasses completely free of charge, together with a meal for 2 or cinema tickets to Cineworld.

As part of the rebrand there will be a great new look, improved pricing structure and a whole host of new and exciting styles of frames to choose from.
Media contact:
Harriette Conroy  PMW Communication Ltd  01403 783400