News

Lion Yard helps Cambridge jump 35 places in UK’s top shopping destinations

23rd March 2009

Cambridge has jumped 35 places from 76 to rank as number 41 in the Venuescore survey for the UK’s top 2000+ shopping destinations with some help from Lion Yard Shopping Centre.

Venuescore charts the rapidly changing face of the UK’s retail geography: understanding how retail venues are changing and adapting to the current economic climate.

The retail offer of each shopping venue in the UK is evaluated using a straightforward scoring system which takes account of the presence in each location of multiple retailers – including anchor stores, fashion operations and non-fashion multiples.

Retailers such as Currys.digital in Lion Yard would have contributed 3 points to Cambridge’s overall score for being classed as a destination speciality.  Other categories scoring points for the city included clothing destinations (New Look), leisure destinations (HMV), multiple retailers (Ernest Jones, Accessorize) and foodservice operators (Pret a Manger).

Laurie Cripps, Centre Manager at Lion Yard commented: “The huge jump in this year’s rating is excellent news for us at Lion Yard and Cambridge with over 70% of Lion Yard’s stores contributing to the scoring for the survey.  It shows that the city has continued to remain robust in the present economic climate as well as offering its shoppers and tourists a varied and interesting retail mix.”

Cambridge’s overall score of 251 points means it has been classed as one of East Anglia’s major regional shopping destinations ahead of Peterborough, Ipswich and Kings Lynn which scored 214 (rank 63), 203 (rank 67) and 146 (rank 147) respectively.