Toy giving tree puts the magic into Christmas at The Disney Store!

3rd November 2009

On Wednesday 4th November at 6pm The Disney Store at Lion Yard Shopping Centre will launch their ‘Christmas Giving Tree’ in aid of the children’s day surgery unit at Addenbrooke’s Hospital.

At the launch evening there will be mince pies and other treats as well as Christmas music to get shoppers into the festive mood! To attend the launch, shoppers should simply visit The Disney Store to pick up their free invite.

A beautiful 10 ft tree will be erected in store and will be covered with 72 plush children’s toys. Guests will then be invited to do a good deed for a child at Addenbrooke’s day case unit by sponsoring a toy from the ‘Christmas Giving Tree.’ The toys cost just £5 (instead of the retail price of £15) to sponsor, with the guest receiving a special pack which thanks them for their support. The ‘Christmas Giving Tree’ will then stay in store until all the toys are gone!

Based in Cambridge, the Addenbrooke’s Hospital day surgery unit cares for hundreds of children aged 0 to 16 years of age on a weekly basis, making sure they get the care and support they need after operations.

Angela White, Addenbrooke’s Hospital Outpatient Play Manager, said: “We are delighted that The Disney Store have chosen Addenbrooke’s to support as part of their Christmas Giving Tree campaign. The toys that we receive will go to children having day surgery the week before Christmas so when they wake up there will be a gift at the end of their bed, giving them a wonderful surprise!”

Laurie Cripps, Lion Yard Centre Manager, said: “We are really pleased that The Disney Store is getting involved with Addenbrooke’s day surgery unit. I’m sure that with the support of the people of Cambridge the toys will be gone in no time, making a child’s stay in hospital at Christmas time that little bit happier.”