of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian
Dunkerton and James Holder. Superdry’s style values have never wavered
throughout its extraordinary journey: incredible tailoring, super-soft cotton
with authentic vintage washes, high-quality fabrics and iconic hand-drawn
graphics all combine to create future classics. The core ethos to offer
quality, value and design is as true today as it was in the early days.
Now sold in more than 100 countries
worldwide, Superdry is a true British fashion success story whose brand DNA is
synonymous with intricately detailed design, premium-quality fabrics and
British tailored cuts. With its roots based around Japanese imagery and vintage
Americana sportswear, Superdry has evolved into the most diverse British lifestyle
brand with a true global reach.
Telephone: 01223 301377